Nearly 1,700 People Respond to Reader Survey
Inside Colorado PERA
May 25, 2021
Over the past few weeks, 1,659 PERA On The Issues readers responded to our reader survey. Your feedback is critical as we look to keep you informed about the subjects you find important.
Below we’ve shared a few results from the survey and what we plan to do in response. We’ll share additional updates in the future.
Survey result
- 88% of respondents said that the current newsletter frequency (every two weeks) is ideal
- 93% said the length of a typical story is just right
- 89% said story complexity is just right
What we heard
Readers like the form of the current website and newsletter.
What we’ll do
- We will continue sending a newsletter every two weeks.
- We will continue publishing stories that take no more than a few minutes to read.
- A number or readers indicated they would like to see a summary at the top of each story. We will incorporate that idea whenever practical.
Survey result
Question: How important is each the following topics? | Average rating (out of 10) |
-Stories about legislation | 9.1 |
-Stories that explain the policies and concepts found at PERA | 8.0 |
-Stories that recap PERA Board meetings | 7.3 |
-Stories about insights, research, and reminders related to personal finance and retirement planning | 7.2 |
-Stories about the people and processes behind PERA | 6.7 |
What we heard
Legislative updates remain the top area of interest for PERA On The Issues readers. On the whole, readers are highly curious about understanding more about how PERA functions.
What we’ll do
- We will continue delivering as many legislative updates and details as practical.
- Because Colorado’s legislative session only lasts about four months out of the year, we will look to fill out the calendar with stories that align with other reader interests.
- A number of people indicated they would like to learn more about PERA’s investment program. We will keep this in mind as we plan our editorial lineup.
Other takeaways
- We’d like to find opportunities to talk with PERA members and retirees as we put stories together. More than 100 people said they’d be interested in talking with us.
- We’ve heard from a few readers that they’d prefer a logo with the site’s name spelled out. Be on the lookout for a logo refresh soon.
- More than 27% of readers said they don’t follow PERA on social media but that they would consider it. You can get started now by visiting us on Facebook, Twitter, LinkedIn, and Instagram.
- About 40% said they’d like to see more charts and graphics in stories. We will find opportunities to bring more visuals to our stories.
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